Bloody bugger

Periods suck! If you are a person who menstruates, and are reading this from any part of the world, you probably (read : most definitely) relate to this. ‘That time of the month’ is the absolute worst time of the month. From experiencing excruciating cramps to raging hormones, we have been through it all. Though Rukaiya, Raghavi and I are no strangers to unpleasant menses, we have witnessed a positive radical change in our individual experiences over the past year, once we switched to using a menstrual cup. Never have I ever felt so comfortable during my periods, as I have with my cup! It’s inexpensive, sustainable and hygienic. 

However, we realised that this awareness about menstrual hygiene, is not a privilege everyone in our country holds. Taboos and a regressive mindset, have had far-reaching effects on period health and the accessibility to alternative products, for many women. 

Though we are an apparel brand at the very core, this realisation was hard-hitting and is what has led us to kick off “Bloody Bugger” - an initiative where we hope to normalise conversations around periods, and make sustainable menstrual supplies accessible to those in need. 

As a first step, we have partnered with Tessa, (a brand manufacturing ISO certified menstrual cups) where we will be offering FREE menstrual cups to all orders above Rs.3000/-. The cup broke so many barriers and has been a welcome change for us, we hope it does the same for you!

For queries on how to use a menstrual cup, please visit the link below: